In recent years, Google and Microsoft have become some of the world's largest energy consumers, each using more power annually than many medium-sized countries. In 2023, both tech giants consumed approximately 24 terawatt-hours (TWh) of electricity, surpassing the total electricity consumption of countries like Iceland and Ghana. This massive energy consumption is primarily driven by their extensive data centres, which support a wide range of services including search engines, cloud computing, and artificial intelligence (AI) applications.

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